Compare Hotjar with similar Web Analytics tools
| Logo | Name | Overview | |
|---|---|---|---|
 | adobe analytics | An enterprise analytics platform that centralizes behavioral data from web, mobile, and product channels to deliver cross-channel customer journey ins... Pricing: Paid | |
| Amplitude | A digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Pricing: Free | |
| Google Analytics | Google Analytics is a powerful tool for tracking and analyzing website traffic. Pricing: Custom | |
| Capturly | A behavior-focused analytics platform that captures visitor interactions, visualizes click and scroll patterns, and maps conversion paths to help impr... Pricing: Free | |
| Chartbeat | Chartbeat provides analytics and intelligent growth tools to help digital publishers grow loyal audiences through insight and action. Pricing: Paid | |
| Clicky | Monitor, analyze, and react to your traffic in real time Pricing: Paid; Paid from $9/mo | |
| Contentsquare | An AI-driven analytics platform that captures full user journeys and surfaces actionable insights to improve engagement, conversions, and retention. Pricing: Free | |
| Crazy Egg | A concise guide comparing behavior-analytics platforms — highlighting Crazy Egg, Mouseflow, and Glassbox — for heatmaps, session replay, and conversio... Pricing: Paid; Paid from $29/mo | |
| Crazy Egg | Crazy Egg provides tools to visualize user behavior on your website through heatmaps, recordings, and surveys. Pricing: Paid; Paid from $99/mo | |
| CUX App | Converts visitor interactions into measurable metrics and detects behavior patterns across the customer journey to deliver immediate, actionable insig... Pricing: Custom | |
| Databox | Connect your data from any tool and track it from any device, build and share reports, monitor trends, and discover insights. Pricing: Free | |
| Fathom | Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. Pricing: Paid; Paid from $15/mo | |
| Fullres | An integrated suite that helps creators measure traffic, monitor site performance, and run ad revenue tools while prioritizing visitor privacy. Pricing: Free | |
| FullSession | A hands-on comparison of five product and behavior analytics platforms that emphasizes FullSession’s session replays, heatmaps, funnels, error trackin... Pricing: Free | |
| FullStory | A platform that captures and analyzes user interactions across web and mobile to reveal sentiment, friction points, and opportunities to improve conve... Pricing: Custom | |
| Ghostery | A browser privacy suite that blocks trackers and intrusive ads, provides an ad-free private search, and publishes tracker intelligence for researchers... Pricing: Free | |
| GoatCounter | A privacy-first, lightweight platform for collecting useful site metrics without recording personal identifiers. Pricing: Custom | |
| Google Analytics | Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Pricing: Paid; Paid from $10/mo | |
| Google Trends | Explore what the world is searching. Pricing: Free | |
| GoSquared | GoSquared offers intuitive, accurate, and privacy-focused web analytics. Pricing: Paid; Paid from £9/mo | |
| Heap | Heap is a digital insights platform that provides comprehensive visibility into user behavior on websites. Pricing: Free | |
| Heatmap | A revenue-focused on-site analytics platform that attributes monetary value to clicks, scrolls and recordings so eCommerce teams can prioritize change... Pricing: Free | |
| Inspectlet | Watch individual visitor behavior on your site with session recordings. Pricing: | |
| Iubenda | A concise guide that summarizes seven privacy-first web analytics options suited for sites seeking stronger data protection and EU compliance. Pricing: Free | |
| Kissmetrics | A customer analytics platform that connects individual user behavior across web and mobile to help teams optimize funnels, reduce churn, and grow reve... Pricing: Custom | |
| LiveSession | A product analytics platform that combines session replay, event tracking, and developer tools to quickly surface qualitative and quantitative user in... Pricing: Free | |
| Matomo | A powerful web analytics platform that gives you 100% data ownership. Pricing: Paid; Paid from €1790/ye | |
| Metrika | A Yandex web analytics domain presenting a SmartCaptcha interstitial to block automated requests and validate visitors. Pricing: Custom | |
| Microanalytics | A lightweight and privacy-centric web analytics solution designed as an alternative to Google Analytics. Pricing: Paid; Paid from $9/mo | |
| MonsterInsights | A WordPress plugin that integrates Google Analytics into your site and surfaces key reports, conversion tracking, and privacy-friendly settings direct... Pricing: Custom | |
| Mouseflow | Behavioral analytics platform that records real user interactions—session replays, heatmaps, funnels and surveys—to reveal friction and help increase ... Pricing: Custom | |
| Octoboard for Agencies | Save time and impress clients with PPC, SEO and social marketing analytics. Pricing: Paid; Paid from $49/mo | |
| Pirsch | A privacy-first, lightweight analytics platform hosted in Germany that offers cookie-free tracking, an open-source core, and simple integrations for w... Pricing: Paid; Paid from $6/mo | |
| Plausible | A lightweight, privacy-first web metrics platform that delivers essential site analytics on a single, easy-to-read dashboard without tracking personal... Pricing: Paid; Paid from $9/mo | |
| Putler | A centralized platform that consolidates and cleans sales, orders, customer and product data from multiple stores and payment gateways to deliver acti... Pricing: Paid; Paid from $20/mo | |
| Quantum Metric | A real-time platform that captures user interactions, surfaces friction with AI, and quantifies opportunities to improve conversions and product exper... Pricing: Paid | |
| Report | A cloud reporting dashboard that centralizes marketing and analytics data into unified visualizations for teams to track performance. Pricing: Custom | |
| RudderStack | A platform that captures customer event streams in real time, centralizes them in your own data store, builds unified customer profiles, and forwards ... Pricing: Free | |
| Short | A link management platform that creates branded short links with custom domains, provides real-time click analytics, QR codes, and API access with a f... Pricing: Free | |
| Simple analytics | The privacy-first Google Analytics alternative. No cookies. No personal data. Pricing: Paid; Paid from $15/mo | |
| Snowplow | A platform that captures, validates, enriches, and streams event-level behavioral data into cloud platforms to power analytics, personalization, and A... Pricing: | |
| Statcounter | Statcounter is a web analytics service that provides insights into website traffic and visitor behavior. Pricing: Free | |
| tableau | Tableau helps anyone see and understand their data through intuitive visualizations. Pricing: Paid; Paid from $15/mo | |
| Tapatalk | Tapatalk is the world's leading mobile platform for building great communities online. Pricing: Paid; Paid from $0.99/mo | |
| TelemetryDeck | A privacy-first, cookieless analytics platform for web and mobile that offers customizable dashboards, visual queries, and a free tier for low-volume ... Pricing: Free | |
| Tiny.cc | A link management service that converts long URLs into compact, trackable redirects with QR codes and custom domain support. Pricing: Paid; Paid from $5/mo | |
| Trymata | Trymata offers an easy way to conduct website usability tests across various devices to gain real user experience insights. Pricing: Paid | |
| Twipla | A privacy-first, cookieless website analytics platform that combines session-level behavioral tools (recordings, heatmaps, funnels) with built-in visi... Pricing: Free | |
| Umami | A lightweight, open-source, privacy-first web analytics platform that provides simple tracking and clear dashboards without intrusive user profiling. Pricing: Custom | |
| Usermaven | A privacy-first, AI-driven analytics platform that unifies web and product data to provide real-time, actionable insights and multi-touch attribution. Pricing: Paid; Paid from $84/mo | |
| wufoo | Wufoo's online form builder allows users to create custom forms quickly and easily. Pricing: Free | |
| Yeoman | Yeoman helps you to kickstart new projects, prescribing best practices and tools to help you stay productive. Pricing: Free |
Not all tools offer the same features. Most include a free plan or trial, so you should be able to give them a try.
While we could compile a list of features for each tool, the reality is that every platform has its own unique capabilities. Tools in the same category can differ significantly in what they offer, making it challenging to compare them side by side based solely on a feature list. Even if we spotlight certain aspects, the true utility of a tool can only be gauged through direct use.
Many of these companies understand the importance of trying before buying, which is why free trials are often available. Taking advantage of these trials not only gives you experience with the tool's functionalities but also helps you understand if it suits your particular needs. Whether you're looking for project management software or an email marketing platform, actually using a tool can provide insights no feature list can.
If budget constraints are a concern, don't overlook the potential for negotiation. While listed prices serve as a general guide, you might be surprised how willing businesses are to offer discounts to new customers. Sometimes, a simple conversation can lead to a better deal, not only making it more affordable for you but also building an initial rapport with the company. Don't hesitate to reach out and ask!
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