Tags are customizable labels you can add to messages and templates to keep your library organized, speed up searches, and segment analytics across drafts, scheduled items, and sent campaigns.

The article covers team-level permissions, step-by-step creation (Settings → Email Settings → Tag Management → Add New Tag), applying tags to single or multiple items, and how tags applied to templates carry over to drafts and sent messages. It also explains editing or deleting tags from the same Settings area and notes that deletion is permanent.

It describes reporting and filtering (use Tags as a report filter, add the Email Tag column, and include tag data in CSV exports), offers best practices for naming and limiting tag count, and calls out practical limits and behaviors such as the 30-character tag limit and that automatic tagging rules are not currently available.