Compare Customer.io with similar Marketing Automation tools
| Logo | Name | Overview | |
|---|---|---|---|
 | Act! | Act! provides CRM and marketing automation all in one so you can market like a pro, turn leads into sales, and win raving fans for life. Pricing: Paid; Paid from $49/mo | |
| Act-On | Act-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support. Pricing: Paid | |
| ActiveCampaign | ActiveCampaign is your solution for personalized email marketing, automation, and sales engagement. Pricing: Custom | |
| activetrail | A multichannel marketing platform that builds data-driven, automated customer journeys across email, SMS, WhatsApp and push to improve engagement and ... Pricing: Free | |
| Adobe | Adobe provides enterprise marketing and commerce solutions, including Marketo Engage, to automate campaigns, orchestrate customer journeys, and centra... Pricing: Custom | |
| Agile CRM | The best, easy, powerful yet affordable Customer Relationship Management (CRM) with sales and marketing automation for small businesses. Pricing: Paid; Paid from $14.99/mo | |
| Appcues | A no-code platform for creating targeted in-app, email, and push experiences that accelerate onboarding, boost feature adoption, and improve retention... Pricing: Paid; Paid from $300/mo | |
| Automate | A cloud-based integration platform that enabled no-code workflows to connect apps, sync data, and automate recurring marketing and sales tasks. Pricing: Custom | |
| Automizy | A marketing platform that helps teams increase open rates and automate campaigns using AI-driven subject-line scoring, A/B testing, and resend optimiz... Pricing: Paid; Paid from $9/mo | |
| Ortto | Ortto’s marketing automation and customer data platform unifies your data, messaging and analytics on a single platform. Pricing: Paid; Paid from $509/mo | |
| Beehiiv | An all-in-one email publishing and website solution that helps creators grow audiences and monetize via ads, subscriptions, and built-in growth tools. Pricing: Free | |
| Benchmark Email | A platform for creating responsive newsletters, managing contacts, automating campaigns, and measuring results through an intuitive drag-and-drop inte... Pricing: Custom | |
| Birdeye | An AI-driven platform that helps multi-location businesses automate reputation management, listings, social content, and customer interactions to driv... Pricing: Custom | |
| Blueshift | A unified platform that combines customer data, built-in AI, and multi-channel messaging to automate and personalize marketing campaigns. Pricing: Custom | |
| Braze | A cross-channel customer engagement platform that unifies data, AI decisioning, and orchestration to deliver personalized messaging and lifecycle expe... Pricing: Custom | |
| Brevo | An all-in-one marketing and CRM platform for multichannel campaigns, automated workflows, and customer data orchestration across email, SMS, chat, and... Pricing: Custom | |
| Broadly | An all-in-one platform for local service businesses to automate review collection, streamline customer communications, and increase local search visib... Pricing: Custom | |
| Buttondown | A lightweight newsletter platform focused on reliable deliverability, simple workflows, and tools that help creators and teams grow without surprising... Pricing: Free | |
| Campaign Monitor | A cloud platform that helps organizations design, automate, and measure audience messaging using templates, journey builders, and real-time analytics. Pricing: Custom | |
| Capsule CRM | Capsule CRM is a simple yet powerful CRM solution designed to help businesses manage contacts, sales, and relationships effectively. Pricing: Free | |
| Chili Piper | A platform that automates qualification, routing, and one-click scheduling to turn website visitors and inbound leads into booked meetings and pipelin... Pricing: Paid; Paid from $25/mo | |
| CleverTap | A platform that combines behavioral analytics, segmentation, and automated multichannel messaging to help businesses improve retention and grow revenu... Pricing: Paid; Paid from ₹6000/mo | |
| ClickFunnels | An all-in-one platform for building conversion-focused sales journeys, managing customers, automating email campaigns, and selling products and online... Pricing: Paid; Paid from $81/mo | |
| Constant Contact | A cloud-based suite that helps small businesses and organizations design, automate, and measure customer outreach across email, SMS, social, and event... Pricing: Custom | |
| ContactOut | A prospecting platform that provides extensive, regularly updated contact data and tools to find and engage professional email addresses and phone num... Pricing: Free | |
| Copper | Copper CRM software solutions help businesses build stronger customer relationships. Pricing: Paid; Paid from $9/mo | |
| Customer.io | Marketing automation for the whole customer lifecycle. Pricing: Free Trial; Paid from $150/mo | |
| DeBounce | A service that validates and cleans email lists to improve deliverability, detect disposable addresses, and reduce bounces. Pricing: Paid; Paid from | |
| Delivra | A marketing platform for small, data-driven teams to automate multichannel customer messaging using visual workflows, templates, and analytics. Pricing: Paid; Paid from $29/mo | |
| Elastic Email | A cloud platform that combines bulk message delivery, an API/SMTP interface, and automation tools to create, send, and track campaigns at scale. Pricing: Free | |
| EmailListVerify | A list-cleaning platform that validates addresses in bulk or via real-time API to remove invalid, disposable, or risky contacts before they reach your... Pricing: Free | |
| Flodesk | An all-in-one platform for creators to build branded email campaigns, opt-in forms, and sales funnels using a visual, design-forward editor. Pricing: Custom | |
| Formaloo | An all-in-one no-code platform to build secure forms, client portals, custom CRMs and automated workflows with AI-powered features and integrations. Pricing: Free | |
| Generator | AI-powered assistant that crafts personalized six-message outreach sequences from high-performing campaign data to lift reply rates by around 40%. Pricing: Custom | |
| Get Otter | A compliance-focused platform offering e-signature and SMS marketing tools for regulated verticals and multi-unit franchise operations. Pricing: Custom | |
| Gist | A unified platform that centralizes chat, help center content, CRM, email campaigns and automated lifecycle workflows to manage customer interactions ... Pricing: Free | |
| GMass | A Gmail extension that lets teams run large-scale personalized campaigns, automated follow-ups, scheduling, and deliverability tools directly from the... Pricing: Paid; Paid from $18/mo | |
| GoHighLevel | An all-in-one, white-label platform that combines CRM, funnels, messaging, booking and analytics to help agencies capture, nurture and close clients f... Pricing: Free | |
| Heyloyalty | Heyloyalty is a Danish marketing automation platform designed to enhance e-commerce success through targeted communication. Pricing: | |
| iContact | A cloud-hosted service for small businesses that simplifies creating, automating, and tracking promotional email campaigns using templates, AI-assiste... Pricing: Custom | |
| Infraforge | A hosted platform that provisions dedicated IPs, pre-warmed domains, automated DNS and mailbox management to maximize cold outreach deliverability and... Pricing: Paid; Paid from $2/mo | |
| Insightly | Insightly is a modern, scalable CRM that helps teams sell smarter and build lasting customer relationships. Pricing: Free | |
| Instantly | A cloud platform for scaling outbound email programs with automated outreach, deliverability tooling, a B2B lead database and AI-assisted CRM workflow... Pricing: Paid; Paid from $30/mo | |
| Integrately | A no-code platform that connects cloud apps with prebuilt workflows so non-technical users can automate tasks in seconds. Pricing: Free | |
| Intercom | Intercom is the only platform that connects you with customers at the best possible time—when they’re already using your product, app, or website. Pricing: Free Trial; Paid from $74/mo | |
| Kickbox | A service that validates and cleans mailing lists and provides real-time verification and scoring to reduce delivery failures and protect sender reput... Pricing: Custom | |
| Kit | A creator-focused platform to build subscriber lists, run tailored campaigns, and sell digital products. Pricing: Free | |
| Klaviyo | An AI-first customer platform that centralizes data to automate personalized omnichannel messaging and service across email, SMS, WhatsApp, and other ... Pricing: Free | |
| Landbase | An agentic go‑to‑market platform that autonomously runs multichannel outreach and optimizes deliverability and conversion while consolidating sales st... Pricing: Custom | |
| Litmus | An all-in-one suite for designing, testing, personalizing, and monitoring email campaigns to boost deliverability and engagement. Pricing: Paid; Paid from $417/ye | |
| MailBluster | A cost-focused platform for sending large volumes of personalized marketing emails while managing campaigns, automation and reporting through third-pa... Pricing: Free | |
| Mailercloud | A platform that helps businesses design, automate and measure campaign-driven email communications using templates, segmentation and deliverability fe... Pricing: Free | |
| MailerLite | An all-in-one platform that helps businesses design campaigns, automate messaging, build landing pages and sell digital products to grow their audienc... Pricing: Free | |
| Mailforge | A distributed email infrastructure that automates domain and mailbox provisioning and DNS configuration to improve deliverability and scale cold outre... Pricing: Paid; Paid from $6/ye | |
| Mailmodo | An AI-driven platform that creates ready-to-send emails, builds multi-step journeys, and adds interactive components to boost engagement and conversio... Pricing: Custom | |
| Mailmunch | Collect more emails and convert more site visitors into customers. Pricing: Free Trial; Paid from $19.99/mo | |
| MailOptin | A WordPress plugin that builds conversion-focused signup forms and runs on-site newsletters plus automated email campaigns from the WordPress dashboar... Pricing: Free | |
| MailVeri | Clean and validate large email lists to reduce bounces and improve campaign deliverability. Pricing: Free | |
| ManyChat | Automates interactive two-way messaging across Instagram, Messenger, WhatsApp, TikTok and SMS to help creators, marketers and brands engage audiences ... Pricing: Custom | |
| MillionVerifier | A cloud service that validates and cleans email lists, blocks disposable addresses, and offers real-time checks to protect sender reputation. Pricing: Free | |
| MoEngage | A cross-channel solution that combines unified customer data and AI to automate personalized messaging, real-time alerts, and in-app/web experiences a... Pricing: Custom | |
| Moment | Your business doesn't need 5 different customer tools. Unify your CRM software for free. Pricing: Custom | |
| Moosend | Helps businesses build, automate, and measure marketing campaigns using templates, AI-assisted content, landing pages, and integrations to capture and... Pricing: Custom | |
| NeverBounce | Real-time address validation and list-hygiene services that remove invalid contacts to lower bounce rates and improve deliverability and campaign perf... Pricing: Custom | |
| New | A comparison hub that lays out features, integrations and limits across leading affiliate, referral and influencer tracking platforms so you can choos... Pricing: Free | |
| Nimble | Nimble is a relationship-focused CRM designed to help businesses grow through effective engagement. Pricing: Paid; Paid from $24.9/ye | |
| NinjaOutreach | Find Instagram And YouTube Influencers With The Most Powerful Social Engine On The Web Pricing: Free Trial; Paid from $389/mo | |
| Nutshell | Nutshell provides an all-in-one growth software featuring CRM, email marketing, and contact management to help sales teams close more deals. Pricing: Paid; Paid from $16/mo | |
| Omnisend | A commerce-focused platform that boosts revenue with automated, multi-channel campaigns including email, SMS, and web push. Pricing: Free | |
| OptinMonster | A conversion optimization toolkit that turns leaving visitors into subscribers and customers using behavior-driven campaigns and customizable template... Pricing: Paid | |
| Oracle Eloqua | Oracle's Eloqua is a B2B marketing automation platform for campaign orchestration, lead management, and multi-channel marketing, though this specific ... Pricing: Custom | |
| Pabbly | Get access to business-critical applications like form creation, email marketing, billing, automation, and many other enhanced features at just one si... Pricing: Free Trial; Paid from $49/mo | |
| Pardot | Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive efficient growth with marketing and sales alignment. Pricing: Paid | |
| Persana | A hands-on 2025 guide that tests seven budget-friendly cold-email and sales-engagement platforms to find feature-rich, lower-cost alternatives to prem... Pricing: Custom | |
| Phantombuster | A cloud-based automation platform that extracts web data and automates social and web workflows to support lead generation and outreach. Pricing: Custom | |
| Pipedrive | Pipedrive is an easy-to-use CRM tool designed to help businesses manage their sales pipeline effectively. Pricing: | |
| Pipeline CRM | Get a sales platform that offers easy setup, seamless integrations, and intuitive tools. With Pipeline CRM, you’ll have everything you need to acceler... Pricing: Paid; Paid from | |
| Pluga | A no-code integration platform that links popular apps and automates routine business workflows to reduce manual work. Pricing: Free | |
| Postaga | An all-in-one outreach platform that helps agencies and marketers find the right contacts, personalize messages with AI, automate follow-ups, and trac... Pricing: Free | |
| Postalytics | Cloud platform that automates personalized printed mail campaigns, connects to CRMs and marketing tools, and measures delivery and response. Pricing: Free | |
| Postcards | Allows you to create and customize email marketing templates up to modern standards. Pricing: Free; Paid from $24/mo | |
| Prezly | A platform to create multimedia press releases and newsrooms, manage media contacts, and send personalized outreach to journalists. Pricing: Paid; Paid from €80/mo | |
| Rapidmail | A German, GDPR-focused platform for creating, sending and analysing responsive newsletters with drag-and-drop design, automation and shop integrations... Pricing: Free | |
| ReachInfluencer | AI finds and messages perfect influencers in minutes, saving marketers significant time and increasing response rates. Pricing: Free | |
| Reply | An AI-driven sales outreach platform that automates multichannel prospecting, personalization, and meeting scheduling to accelerate pipeline growth. Pricing: Free | |
| Respona | An outreach platform that streamlines prospecting, real-time contact verification, and personalized automated email sequences with AI assistance. Pricing: Paid; Paid from $198/mo | |
| Salesflare | Salesflare is a simple yet powerful CRM designed for small businesses selling B2B. Pricing: Paid; Paid from $29/mo | |
| Salesforce Essentials | Build stronger customer relationships, with the CRM built for small business. Pricing: Free | |
| Salesforge | An all-in-one outreach platform that automates multi-channel prospecting with unlimited mailboxes and LinkedIn senders plus an AI SDR to find, sequenc... Pricing: Free | |
| Saleshandy | Hands-on comparison of 12 B2B prospecting and outreach platforms that evaluates contact data accuracy, deliverability features, and scalability for sa... Pricing: Custom | |
| Screendragon | An enterprise platform that automates and coordinates marketing and agency workflows using AI-driven agents to reduce bottlenecks and speed delivery. Pricing: Custom | |
| Sender | A platform for creating and automating email and SMS campaigns using responsive templates, segmentation, and analytics, with a generous free tier for ... Pricing: Free | |
| SendFox | A lightweight email platform for creators that provides a free tier, hosted landing pages, automations, and automatic newsletter generation. Pricing: Free | |
| SharpSpring | SharpSpring is an all-in-one marketing automation and CRM platform designed to fuel business growth and drive leads. Pricing: Paid; Paid from $449/mo | |
| SimpleTexting | A cloud-based texting platform that lets businesses send mass campaigns, handle two-way conversations, and automate message workflows. Pricing: Custom | |
| Smartlead | A deliverability-first platform for scaling outbound campaigns using unlimited mailboxes, automated AI warmups and a unified master inbox. Pricing: Free | |
| SmartReach | A multichannel sales engagement platform that automates personalized email, LinkedIn and calling sequences to increase replies and qualified leads. Pricing: Paid; Paid from $3/mo | |
| SMSAPI | Cloud messaging platform that sends automated text alerts to customers, institutions and apps for confirmations, reminders, security codes and deliver... Pricing: Paid; Paid from | |
| Snov | An all-in-one platform that finds prospects, verifies email addresses, and automates multichannel outreach across email and LinkedIn to help teams gen... Pricing: Custom |
Not all tools offer the same features. Most include a free plan or trial, so you should be able to give them a try.
While we could compile a list of features for each tool, the reality is that every platform has its own unique capabilities. Tools in the same category can differ significantly in what they offer, making it challenging to compare them side by side based solely on a feature list. Even if we spotlight certain aspects, the true utility of a tool can only be gauged through direct use.
Many of these companies understand the importance of trying before buying, which is why free trials are often available. Taking advantage of these trials not only gives you experience with the tool's functionalities but also helps you understand if it suits your particular needs. Whether you're looking for project management software or an email marketing platform, actually using a tool can provide insights no feature list can.
If budget constraints are a concern, don't overlook the potential for negotiation. While listed prices serve as a general guide, you might be surprised how willing businesses are to offer discounts to new customers. Sometimes, a simple conversation can lead to a better deal, not only making it more affordable for you but also building an initial rapport with the company. Don't hesitate to reach out and ask!
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