Key capabilities include audience and profile management with continuous enrichment, generative personalization for content and creative, a visual campaign canvas and automation rules to improve operational efficiency, and sales enablement features such as lead scoring and bi-directional CRM integration.
Designed for scale and compliance, the solution offers pre-built integrations, multi-touch attribution and reporting to prove marketing impact, and optional add-ons (conversational AI, advanced attribution) to connect marketing activity more directly to pipeline and revenue.
You can learn more about pricing for Marketo at its pricing page.
Marketo can be categorized under Crm Marketing Automations, which is commonly listed under Marketing Automation tools.
Not all similar tools offer the same features. Most include a free plan or trial, so you should be able to give them a try. You can browse some of the alternatives to Marketo listed in the directory.
Some tools might also offer discounts or offers, especially for newer members. Most of these offers traditionally come as part of affiliate programs or promotions, but often you can reach out to companies and check whether they can give you special pricing.
Similar Tools
Compare Marketo With Other Similar Tools
| Logo | Name | Overview | |
|---|---|---|---|
| Abyssale | Abyssale is a creative automation platform that helps teams rapidly generate, adapt and scale thousands of on-brand visual assets (images, videos, HTM... Pricing: Paid; Paid from | |
| Act! | Act! provides CRM and marketing automation all in one so you can market like a pro, turn leads into sales, and win raving fans for life. Pricing: Paid; Paid from $49/mo | |
| Act-On | Act-On offers agile, AI-driven marketing automation to create, measure, and refine campaigns faster, backed by world-class support. Pricing: Paid | |
| Adobe | Adobe provides enterprise marketing and commerce solutions, including Marketo Engage, to automate campaigns, orchestrate customer journeys, and centra... Pricing: Custom |
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