Core components include the Merlin Agent Builder for rapid agent development, Agent Hub with reusable building blocks and accelerators for common use cases (ITSM, HR, knowledge, support), and an Enterprise Core that enforces governance and data protections such as Merlin Guardian.
The platform emphasizes speed and flexibility with pre-built connectors, templates, an AI Palette for rapid prototyping, and tools to scale agents securely across departments — enabling automated onboarding, lead processing, embedded integrations, autonomous support, and order-to-cash automation.
You can learn more about pricing for Tray at its pricing page.
Tray can be categorized under Ai Development Platformss, which is commonly listed under AI Platforms tools.
Not all similar tools offer the same features. Most include a free plan or trial, so you should be able to give them a try. You can browse some of the alternatives to Tray listed in the directory.
Some tools might also offer discounts or offers, especially for newer members. Most of these offers traditionally come as part of affiliate programs or promotions, but often you can reach out to companies and check whether they can give you special pricing.
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