Built-in fraud protection and data-cleaning ensure a trusted data foundation, while AI models surface optimizations for creative performance, cost aggregation, and incrementality testing so teams can act faster.
The platform also includes deep linking, audience segmentation, first-party data collaboration and a large partner marketplace for integrations, enabling secure retail-media use cases and cross-channel activation without heavy BI support.
You can learn more about pricing for AppsFlyer at its pricing page.
AppsFlyer can be categorized under Analytics And Tracking Toolss, which is commonly listed under Marketing tools.
Not all similar tools offer the same features. Most include a free plan or trial, so you should be able to give them a try. You can browse some of the alternatives to AppsFlyer listed in the directory.
Some tools might also offer discounts or offers, especially for newer members. Most of these offers traditionally come as part of affiliate programs or promotions, but often you can reach out to companies and check whether they can give you special pricing.
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