AI models trained on millions of eye-tracking fixations produce predictive attention maps and metrics so designers, marketers, and product teams can understand where users are likely to look on images, pages, ads, or short videos.

Users can upload files or URLs to receive instant results — attention heatmaps, clarity and focus scores, percentage-of-attention on key elements, contrast maps, and automated AI recommendations — enabling quick comparison of variants and competitor benchmarking.

Integrations (including Figma and other plugins), shareable reports, and an API support collaborative workflows and stakeholder communication; case studies on the site highlight measurable improvements in clicks and conversions for customers.