Blue was founded in 2018 with a mission to organize work by offering a simple, powerful, and affordable project-management platform; the team is bootstrapped and focused on steady, user-driven improvements. The product was born from the founder’s experience using simpler tools that lacked scale and feature-rich platforms that were too complex for many users.

The platform provides multiple ways to view and manage work — kanban, timelines, calendars, dashboards, tables, maps, cross-project activity, automations, AI features, forms, task dependencies, and custom permissions — alongside a GraphQL API with complete feature coverage. File storage is generous with a clear 5GB per-file upload limit, and certain user roles (clients, comment-only, view-only) can be free, helping teams optimize costs.

Blue positions itself as a cost-conscious alternative for teams that need more flexibility than basic tools while avoiding unnecessary complexity. Pricing is straightforward, no in-app upsells, frequent updates, and a product focus aimed at evolving the platform based on customer needs.