Muck Rack Logo
Muck Rack
A platform that helps teams discover reporters and creators, track news and mentions across channels, manage outreach, and quantify earned-media impact.

A unified platform for public relations workflows, combining a searchable journalist and outlet database with tools for targeted pitching, real-time mention tracking, and campaign measurement. It centralizes outreach, follow-ups, and coverage so teams can work from a single source of truth.

The product includes AI-enabled features such as pitch assistance, coverage-detection, geo-based sentiment and visibility scoring, and media-list building agents to speed research and personalization. It monitors digital, broadcast, print, podcast, newsletter, and social channels to surface relevant mentions as they happen.

Built for brands, agencies, and journalists, the service also supports journalist profiles and career tools, a job board, and educational resources. Customers use it to improve targeting, demonstrate earned-media value with attractive reports, and reduce manual tracking overhead.

You can learn more about pricing for Muck Rack at its pricing page.

Muck Rack can be categorized under All In One Marketing Platformss, which is commonly listed under Marketing tools.

Not all similar tools offer the same features. Most include a free plan or trial, so you should be able to give them a try. You can browse some of the alternatives to Muck Rack listed in the directory.

Some tools might also offer discounts or offers, especially for newer members. Most of these offers traditionally come as part of affiliate programs or promotions, but often you can reach out to companies and check whether they can give you special pricing.

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