The service combines a global panel of over 30 million respondents with mixed-method approaches — rapid researcher-supported surveys, a 24/7 self-serve survey platform, focus groups, A/B testing, qualitative open responses and video feedback — plus AI-assisted analysis for faster signal extraction.
Outputs include measurements such as awareness, recall, likability, positivity and consideration, enabling data-driven refinements to messaging, channel strategy and campaign execution; expert support, case studies and demos are available to help implement findings quickly.
You can learn more about pricing for YouGov at its pricing page.
YouGov can be categorized under Ad Management Platformss, which is commonly listed under Ads tools.
Not all similar tools offer the same features. Most include a free plan or trial, so you should be able to give them a try. You can browse some of the alternatives to YouGov listed in the directory.
Some tools might also offer discounts or offers, especially for newer members. Most of these offers traditionally come as part of affiliate programs or promotions, but often you can reach out to companies and check whether they can give you special pricing.
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| Google Ads | Discover how online advertising with Google Ads can help grow your business. Pricing: Free |
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