3M Visual Attention (VAS) Logo
3M Visual Attention (VAS)
An AI-powered prediction service that quickly estimates which parts of a design draw viewers' attention at first glance, enabling rapid iteration and testing.

Built by 3M, this tool uses human-vision AI to forecast where people will look first in an image, reporting results with around 92% accuracy to inform design decisions.

It integrates into designers' workflows to let teams test, refine and present compositions faster — acting like a visual spellcheck that highlights attention hotspots for packaging, signage and digital layouts.

Access is provided through 3M's web interface (vas.3M.com) with support and contact options available on the site; the offering follows a freemium access model so users can sign up and try core features before upgrading.

You can learn more about pricing for 3M Visual Attention (VAS) at its pricing page.

3M Visual Attention (VAS) can be categorized under Graphic Design Softwares, which is commonly listed under Design tools.

Not all similar tools offer the same features. Most include a free plan or trial, so you should be able to give them a try. You can browse some of the alternatives to 3M Visual Attention (VAS) listed in the directory.

Some tools might also offer discounts or offers, especially for newer members. Most of these offers traditionally come as part of affiliate programs or promotions, but often you can reach out to companies and check whether they can give you special pricing.

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