An all-in-one creative tool that helps individuals and teams rapidly produce visual assets for social, marketing, and print using ready-made templates and a simplified editor. It emphasizes speed and accessibility so non-designers can compose polished images, videos, and layouts without a steep learning curve.

Key features include template libraries, one-click photo edits (background removal, resizing, format conversion), a drag-and-drop video editor (trim, merge, captions, export), and generative AI tools for image/video generation and smart edits. Brand kit support, Creative Cloud integration, and collaboration features make it suitable for small businesses, educators, and enterprise workflows.

Available across desktop and mobile with synced files and direct export/publishing options. A free tier is offered alongside premium capabilities (trial and paid plans) for advanced features like brand management, additional assets, and desktop-only tools.