EngageLab Logo
EngageLab
A concise guide to the core engagement and performance metrics for mobile apps and how the EngageLab platform can be used to track and improve them.

This article explains the ten essential measurements for assessing mobile app performance — including downloads, active users, session length, retention, DAU/MAU, conversion rate, ARPU, CAC, and lifetime value — and why each matters for long-term success.

It provides practical tactics for improving those metrics, such as targeted push notifications, emails, and SMS campaigns to re-engage users, shorten session intervals, and lift conversions across the user journey.

The piece also outlines how to instrument and monitor these KPIs using EngageLab, covering integration basics, supported channels (app/web push, email, SMS, WhatsApp), and the platform’s reporting tools to track campaign impact and user statistics.

You can learn more about pricing for EngageLab at its pricing page.

EngageLab can be categorized under Application Analyticss, which is commonly listed under Analytics tools.

Most analytics tools function in the same way – you add a script, and the app automatically starts collecting information. This information can be accessed using custom reports.

Not all similar tools offer the same features. Most include a free plan or trial, so you should be able to give them a try. You can browse some of the alternatives to EngageLab listed in the directory.

Some tools might also offer discounts or offers, especially for newer members. Most of these offers traditionally come as part of affiliate programs or promotions, but often you can reach out to companies and check whether they can give you special pricing.

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Compare EngageLab With Other Similar Tools

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5000fish Logo Logo5000fish

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Pricing: Custom

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A free adviser-only analytics service that delivers on-demand stress testing, side-by-side comparisons and customizable client reports for Australian ...

Pricing: Free

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A community-driven metadata and discovery engine that helps teams locate, assess, and trust datasets across an organization.

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