Tools in Analytics
You don't know what you don't know! Doing web analytics right is hard, but hopefully these tools can give you a good starting point.
Most Popular Tools
Google Analytics
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Free
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Hotjar
See how visitors are really using your website, collect user feedback and turn more visitors into customers.
See how visitors are really using your website, collect user feedback and turn more visitors into customers.
Free; paid from $29/mo
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Free; Paid from $89/m
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Newest Additions
$15 per month
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HELPFUL RESOURCE
In this article, I will share a couple of tactics you can use to get started on the product analytics journey or how you can improve how you currently use your data.
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More Tools
Open source; paid from $9/m
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Countly
The best mobile analytics and marketing, web, desktop and IoT analytics platform for securely tracking customer journeys in your applications.
The best mobile analytics and marketing, web, desktop and IoT analytics platform for securely tracking customer journeys in your applications.
Free; custom pricing
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Inspectlet
Stop guessing what your visitors want. Google Analytics tells you what, Inspectlet tells you why.
Stop guessing what your visitors want. Google Analytics tells you what, Inspectlet tells you why.
Free; paid from $39/mo
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Free trial; pay as you go
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Amplitude
Truly understand what makes your users tick, rapidly release better product experiences, and grow your business across web and mobile.
Truly understand what makes your users tick, rapidly release better product experiences, and grow your business across web and mobile.
Free; Custom paid
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Free; paid from $120/m
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Clicky
Simply the best way to monitor, analyze, and react to your blog or web site's traffic in real time.
Simply the best way to monitor, analyze, and react to your blog or web site's traffic in real time.
Free; paid from $10/mo
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Fabric
A platform that helps your mobile team build better apps, understand your users, and grow your business.
A platform that helps your mobile team build better apps, understand your users, and grow your business.
Free
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Fathom Analytics
Simple, useful websites stats without tracking or storing personal data of your users.
Simple, useful websites stats without tracking or storing personal data of your users.
Open source; paid from $14/m
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Free trial; $19/m after
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More Helpful Resources
Google Analytics is a powerful yet quite complicated tool. And unfortunately, the truth is most people who use it don’t reap its full benefits.
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