Tools in Analytics

You don't know what you don't know! Doing web analytics right is hard, but hopefully these tools can give you a good starting point.

Most Popular Tools
Google Analytics
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Hotjar
See how visitors are really using your website, collect user feedback and turn more visitors into customers.
Free; paid from $29/mo visit website
Mixpanel
User behavior analytics for product, marketing, and data teams.
Free; Paid from $89/m visit website
Newest Additions
Fathom Analytics
Simple, useful websites stats without tracking or storing personal data of your users.
Open source; paid from $14/m visit website
Simple Analytics
A privacy-first, minimalist Google Analytics.
Free trial; $19/m after visit website
Google Analytics is a powerful yet quite complicated tool. And unfortunately, the truth is most people who use it don’t reap its full benefits. Read more
More Tools
Matomo
Formerly Piwik, Matomo is a free and open source web analytics application
Open source; paid from $9/m visit website
Segment
Use Segment to collect, clean, and control your customer data.
Free; paid from $120/m visit website
Inspectlet
Stop guessing what your visitors want. Google Analytics tells you what, Inspectlet tells you why.
Free; paid from $39/mo visit website
Clicky
Simply the best way to monitor, analyze, and react to your blog or web site's traffic in real time.
Free; paid from $10/mo visit website
Amplitude
Truly understand what makes your users tick, rapidly release better product experiences, and grow your business across web and mobile.
Free; Custom paid visit website
Keen
Ship user-facing metrics in an afternoon, not months
Free trial; pay as you go visit website
Fabric
A platform that helps your mobile team build better apps, understand your users, and grow your business.
Countly
The best mobile analytics and marketing, web, desktop and IoT analytics platform for securely tracking customer journeys in your applications.
Free; custom pricing visit website
More Helpful Resources
In this article, I will share a couple of tactics you can use to get started on the product analytics journey or how you can improve how you currently use your data. Read more
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