Tools in Analytics

You don't know what you don't know! Doing web analytics right is hard, but hopefully these tools can give you a good starting point.

Newest Additions
A primer for getting started with product analytics
In this article, I will share a couple of tactics you can use to get started on the product analytics journey or how you can improve how you currently use your data. Read more
More Tools
Amplitude Logo
A digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue.
Clicky Logo
Monitor, analyze, and react to your traffic in real time
Free; Paid from $9.9/mo
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Countly Logo
The best analytics platform to understand and enhance customer journeys in web, desktop and mobile applications.
Fathom Logo
Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data.
Free Trial; Paid from $14/mo
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Google Analytics Logo
Google Analytics
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Hotjar Logo
Use Heatmaps, Recordings, Surveys & Feedback To Empathize With & Understand Your Customers
Free; Paid from $39/mo
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Inspectlet Logo
Watch individual visitor behavior on your site with session recordings.
Free; Paid from $39/mo
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Keen Logo
Event Streaming API for developers, built on Apache Kafka®, Storm®, and Cassandra®.
Free; Paid from $149/mo
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Matomo Logo
A powerful web analytics platform that gives you 100% data ownership.
Free; Paid from €19/mo
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Mixpanel Logo
Powerful, self-serve product analytics to help you convert, engage, and retain more users.
Free; Paid from $25/mo
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Simple analytics Logo
Simple analytics
The privacy-first Google Analytics alternative. No cookies. No personal data.
Free Trial; Paid from $19/mo
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Twilio Segment Logo
Twilio Segment
Use Twilio Segment's software and APIs to collect, clean, and activate their customer data.
Free Trial; Paid from $120/mo
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Want to see more tools and resources? Check out the full directory.

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