Tools in Analytics
You don't know what you don't know! Doing web analytics right is hard, but hopefully these tools can give you a good starting point.
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HELPFUL RESOURCE
A primer for getting started with product analytics
In this article, I will share a couple of tactics you can use to get started on the product analytics journey or how you can improve how you currently use your data. Read more
More Tools
Amplitude
A digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue.
Custom
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Clicky
Monitor, analyze, and react to your traffic in real time
Free; Paid from $9.9/mo
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Countly
The best analytics platform to understand and enhance customer journeys in web, desktop and mobile applications.
Custom
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Fathom
Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data.
Free Trial; Paid from $14/mo
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Google Analytics
Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Free
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Hotjar
Use Heatmaps, Recordings, Surveys & Feedback To Empathize With & Understand Your Customers
Free; Paid from $39/mo
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Inspectlet
Watch individual visitor behavior on your site with session recordings.
Free; Paid from $39/mo
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Keen
Event Streaming API for developers, built on Apache Kafka®, Storm®, and Cassandra®.
Free; Paid from $149/mo
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Matomo
A powerful web analytics platform that gives you 100% data ownership.
Free; Paid from €19/mo
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Mixpanel
Powerful, self-serve product analytics to help you convert, engage, and retain more users.
Free; Paid from $25/mo
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Simple analytics
The privacy-first Google Analytics alternative. No cookies. No personal data.
Free Trial; Paid from $19/mo
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Twilio Segment
Use Twilio Segment's software and APIs to collect, clean, and activate their customer data.
Free Trial; Paid from $120/mo
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Want to see more tools and resources? Check out the full directory.
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