Its proprietary predictive models are continuously refreshed with one of the largest behavioral datasets, and projects are guided by subject-matter experts who translate results into clear, action-oriented recommendations.
Clients report measurable improvements in outcomes — examples cited include around +55% sales per innovation, +90% more repeat buyers, +20% lift in ad-driven sales, +3.4% increase in equalized unit price, and +2.8% value market share.
Additional resources include reports, whitepapers and webinars, and businesses can connect with an expert or request a demo to explore tailored research solutions.
You can learn more about pricing for NielsenIQ at its pricing page.
NielsenIQ can be categorized under Analytics And Tracking Toolss, which is commonly listed under Marketing tools.
Not all similar tools offer the same features. Most include a free plan or trial, so you should be able to give them a try. You can browse some of the alternatives to NielsenIQ listed in the directory.
Some tools might also offer discounts or offers, especially for newer members. Most of these offers traditionally come as part of affiliate programs or promotions, but often you can reach out to companies and check whether they can give you special pricing.
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