QoQo Logo
QoQo
An assistant that accelerates early-stage UX research and discovery by producing personas, journey maps, and research artifacts directly inside design workflows.
Paid; Paid from $4/mo
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A generative tool designed to help designers stay curious, organized and efficient during discovery — it creates persona cards with goals, needs and frustrations, outlines challenges for briefs, and generates interview and questionnaire templates.

Accessible as a Figma plugin and powered by OpenAI, the product provides journey mapping, information architecture suggestions, affinity mapping, UX copywriting, document chat and an interactive assistant to surface actionable insights quickly.

Built to complement rather than replace qualitative research, it’s aimed at agencies, internal teams and individual designers who need faster, structured discovery. User research inputs are not used for training without explicit consent; pricing begins at $4/month with team and annual options available.

You can learn more about pricing for QoQo at its pricing page.

QoQo can be categorized under Text Generation Toolss, which is commonly listed under Generative AI tools.

Not all similar tools offer the same features. Most include a free plan or trial, so you should be able to give them a try. You can browse some of the alternatives to QoQo listed in the directory.

Some tools might also offer discounts or offers, especially for newer members. Most of these offers traditionally come as part of affiliate programs or promotions, but often you can reach out to companies and check whether they can give you special pricing.

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