Siteimprove converts static guidelines into automated policies that validate content as it is created, catching off-brand language, broken links, typos, and readability issues before publishing. It applies configurable checks for visual style, tone, and required legal or regulatory language so teams can maintain consistency without exhaustive manual review.

The platform evaluates tone against positive and negative tone indicators and example passages from a brand book, offering actionable guidance to align copy with the desired voice at scale. Users can build custom rules without code and deploy them across hundreds of sites and many content creators.

Integrations let the tool provide real-time feedback inside existing CMS and workflow tools, speeding time-to-market while keeping governance in place. Built for enterprises, it emphasizes scalable deployment and data security so organizations can centralize governance across distributed teams and properties.