Key capabilities include real-time event collection and routing, Data Product Studio for event cataloging and model packs, Event Forwarding and Reverse ETL for activation, and Signals (Profiles Store and Interventions) to supply live user context to applications and AI agents. The platform integrates with major destinations like Snowflake, Databricks, BigQuery, Kafka, and cloud providers.
Built for teams that need governance and transparency, Snowplow supports self-hosted deployment options, strong privacy controls, and tools for shift-left data quality so you can instrument, audit, and trust your behavioral data across analytics, personalization, fraud mitigation, and ML use cases.
You can learn more about pricing for Snowplow at its pricing page.
Snowplow can be categorized under Web Analytics Toolss, which is commonly listed under Analytics tools.
Most analytics tools function in the same way – you add a script, and the app automatically starts collecting information. This information can be accessed using custom reports.
Not all similar tools offer the same features. Most include a free plan or trial, so you should be able to give them a try. You can browse some of the alternatives to Snowplow listed in the directory.
Some tools might also offer discounts or offers, especially for newer members. Most of these offers traditionally come as part of affiliate programs or promotions, but often you can reach out to companies and check whether they can give you special pricing.
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| Google Analytics | Google Analytics is a powerful tool for tracking and analyzing website traffic. Pricing: Custom | |
| Capturly | A behavior-focused analytics platform that captures visitor interactions, visualizes click and scroll patterns, and maps conversion paths to help impr... Pricing: Free |
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