Tools like Hootsuite

Hootsuite Logo
Hootsuite
Manage all your social media in one place.
Paid; Paid from $500/mo
visit website

Not all tools offer the same features. Most include a free plan or trial, so you should be able to give them a try.

While we could compile a list of features for each tool, the reality is that every platform has its own unique capabilities. Tools in the same category can differ significantly in what they offer, making it challenging to compare them side by side based solely on a feature list. Even if we spotlight certain aspects, the true utility of a tool can only be gauged through direct use.

AddToAny Logo
AddToAny
A lightweight, customizable sharing toolkit that helps website visitors send content to social services, native apps, or custom destinations with responsive, accessible menus.
Agorapulse Logo
Agorapulse
Agorapulse is an easy-to-use social media management software designed to help users stay organized and manage their social media interactions efficiently.
Anewstip Logo
Anewstip
Find and monitor media influencers by searching an indexed database of journalist profiles, news articles, and tweets to identify who is most likely to cover your story.
Audiense Logo
Audiense
Audience intelligence platform that analyzes social and digital signals to reveal customer segments, behaviors and purchase intent for more targeted marketing and measurement.
Awario Logo
Awario
A real-time web and social listening platform that discovers mentions across social networks, news sites, blogs, forums, videos and the wider web.
Paid; Paid from $29/ye
visit website
Block Party Logo
Block Party
A browser extension and desktop companion that scans social accounts, finds exposures, and automates bulk cleanup of posts, connections, and privacy settings to reduce online risk.
Brand24 Logo
Brand24
AI-driven platform that collects and analyzes online conversations and media coverage across social networks, news sites, blogs, forums, podcasts and review platforms in real time.
Brandwatch Logo
Brandwatch
A unified social intelligence and management platform combining deep listening, analytics, and AI to monitor conversations, manage channels, and surface actionable insights for enterprise teams.
Bsky Logo
Bsky
A decentralized social platform focused on connecting communities, encouraging creative expression, and providing a simpler, user-driven social experience.
Buffer Logo
Buffer
Buffer helps you build an audience organically. A values-driven company that provides affordable, intuitive, marketing tools for ambitious people and teams.
Paid; Paid from $5/mo
visit website
Cision Logo
Cision
An enterprise media intelligence platform that combines real-time coverage tracking, analytics, and journalist outreach with social listening and engagement capabilities for PR and communications teams.
CisionOne Logo
CisionOne
A comprehensive platform providing real-time coverage tracking, social listening, reporter outreach and analytics to help communications teams measure and amplify earned coverage.
ContentStudio Logo
ContentStudio
A centralized platform for creating, scheduling, publishing, and measuring posts across major social networks with built-in AI-assisted content tools.
Critical Mention Logo
Critical Mention
An enterprise-grade platform that monitors broadcast, online news, podcasts and social channels while providing a comprehensive media contact database and real-time alerts.
Crowdfire Logo
Crowdfire
Your super-smart marketing sidekick that will help you grow online everyday.
Paid from $7.48/mo
visit website
Crowdfire Logo
Crowdfire
Crowdfire is a powerful social media management tool designed for brands, businesses, agencies, and individuals worldwide.
Paid from $7.48/mo
visit website
EmbedSocial Logo
EmbedSocial
Complete UGC platform to collect social media feeds, reviews, stories, or photos and embed them on any website. Automatically and in seconds.
Paid; Paid from $10/mo
visit website
Flockler Logo
Flockler
Flockler collects customer reviews, user-generated content, and social media posts into embeddable feeds and widgets to increase site engagement and conversions across web, email, and digital displays.
Grytics Logo
Grytics
Improve and measure your employee engagement. Build social insights and reports in minutes.
Free Trial; Paid from $99/mo
visit website
Iconosquare Logo
Iconosquare
Iconosquare is an all-in-one platform designed for social media managers to enhance their workflow.
Paid; Paid from €49/mo
visit website
Instagram Logo
Instagram
A mobile-first visual social platform for sharing photos and short-form video, building communities, and discovering creators and brands.
Join Mastodon Logo
Join Mastodon
A federated, open-source social network that lets independently run servers interoperate so users control their timelines, moderation, and data.
Later Logo
Later
Later’s social media scheduling and management software helps you reach new customers and build your brand.
Paid; Paid from $16.67/mo
visit website
Linktr Logo
Linktr
A customizable single-page hub that centralizes a creator's links, enables commerce and promotions, and provides analytics to grow and engage audiences.
loomly Logo
loomly
Loomly is a social media management platform that empowers marketing teams to grow successful brands online through collaboration, publishing, & analytics.
Paid; Paid from $32/ye
visit website
MavSocial Logo
MavSocial
MavSocial is a comprehensive social media management software designed for businesses and agencies.
Paid; Paid from $24/mo
visit website
MeetEdgar Logo
MeetEdgar
MeetEdgar is a fast, easy, and affordable social media management tool designed to streamline content creation and scheduling.
Paid; Paid from $24.91/mo
visit website
Meltwater Logo
Meltwater
A platform that transforms large-scale media and social data into actionable insights using AI-driven analysis and reporting.
Mention Logo
Mention
An all-in-one platform to track online conversations, schedule and publish content, and engage customers across multiple channels.
Paid; Paid from $599/mo
visit website
Mentionlytics Logo
Mentionlytics
A social listening and media monitoring platform that combines AI-driven analysis, advanced Boolean search and unified reporting to help brands and agencies track online mentions across web and social channels.
OpusClip Logo
OpusClip
Automatically extracts high-quality short-form clips from long videos for sharing on TikTok, YouTube Shorts, and Instagram Reels to grow social reach.
Planable Logo
Planable
A collaborative workspace that helps marketing teams plan, review, approve and schedule content across multiple channels from one visual calendar.
Planable App Logo
Planable App
A collaborative platform that helps teams plan, preview, and approve social media content in a shared calendar workflow.
Planoly Logo
Planoly
Planoly is a social media planner that helps creators schedule posts and manage multiple accounts effortlessly.
Paid; Paid from $14/mo
visit website
Postify Logo
Postify
Grow Your Business Faster with Social Media Scheduler.
Post Planner Logo
Post Planner
Post Planner is a social media scheduler designed to enhance engagement and streamline content publishing.
Paid; Paid from $7/mo
visit website
Repuso Logo
Repuso
A reputation management platform that gathers customer feedback from multiple channels and displays it in customizable website widgets to increase trust and conversions.
Paid; Paid from $3/ye
visit website
Restream Logo
Restream
A cloud service that enables creators and teams to produce real-time broadcasts and send a single feed to many social platforms and streaming destinations at once.
Sendible Logo
Sendible
Manage your social media at scale with Sendible's all-in-one platform.
Shor Logo
Shor
A minimalist link-in-bio page builder that creates a single customizable landing page for social profiles and short links.
Shortimize Logo
Shortimize
Shortimize is a comprehensive platform for tracking and analyzing TikTok, Instagram Reels, and YouTube Shorts content.
Paid; Paid from $49/mo
visit website
Shosay Logo
Shosay
A free platform that centralizes testimonials, recommendations, and media-based endorsements from multiple social platforms and makes them easy to display and share.
SocialEngine Logo
SocialEngine
SocialEngine is an all-in-one social network software designed to create custom niche communities.
Paid; Paid from $29/mo
visit website
SocialPilot Logo
SocialPilot
SocialPilot is a comprehensive social media management and scheduling tool designed to enhance brand presence across various platforms.
Paid; Paid from $30/mo
visit website
Sprinklr Logo
Sprinklr
AI-driven platform that monitors customer conversations across social, review, news and survey channels to detect sentiment shifts, surface crises, and deliver actionable insights to cross-functional teams.
Sprout Social Logo
Sprout Social
Sprout Social offers comprehensive social media management solutions designed to enhance business growth.
Paid; Paid from $199/mo
visit website
Talkwalker Logo
Talkwalker
A platform that analyzes online conversations and news coverage to surface actionable insights for marketing, PR, product, and research teams.
TweetDeck Logo
TweetDeck
Your personal browser for staying in touch with what's happening on Twitter.
Twitter Logo
Twitter
A real-time platform for public conversations, short-form posts, and trending news that connects individuals, creators, and organizations.
Typefully Logo
Typefully
Compose, schedule, and publish posts to X, LinkedIn, Threads, and Bluesky while tracking engagement and audience growth.
Vidyo (quso.ai) Logo
Vidyo (quso.ai)
An AI-powered platform that turns long-form videos into short, platform-ready clips, auto-generates captions and shownotes, and schedules posts across major social networks from a single dashboard.
X Logo
X
A fast-paced social networking platform for short public posts, real-time conversations, and media sharing across an open timeline.

Many of these companies understand the importance of trying before buying, which is why free trials are often available. Taking advantage of these trials not only gives you experience with the tool's functionalities but also helps you understand if it suits your particular needs. Whether you're looking for project management software or an email marketing platform, actually using a tool can provide insights no feature list can.

If budget constraints are a concern, don't overlook the potential for negotiation. While listed prices serve as a general guide, you might be surprised how willing businesses are to offer discounts to new customers. Sometimes, a simple conversation can lead to a better deal, not only making it more affordable for you but also building an initial rapport with the company. Don't hesitate to reach out and ask!

Want to see more tools? The Postmake directory contains hundreds of tools and resources broken down by different categories. Check out any of the Marketing tools below!

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