Fullstory Alternatives

You can find a list of tools similar in features and functionality to FullStory below.

These tools are popular under Analytics. We included a brief overview of their pricing, but the best way to compare between them is to visit their websites.

adobe analytics

An enterprise analytics platform that centralizes behavioral data from web, mobile, and product channels to deliver cross-channel customer journey insights in near real time.

Paid

Amplitude

A digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue.

Free

Google Analytics is a powerful tool for tracking and analyzing website traffic.

Custom

Capturly

A behavior-focused analytics platform that captures visitor interactions, visualizes click and scroll patterns, and maps conversion paths to help improve site performance.

Free

Chartbeat

Chartbeat provides analytics and intelligent growth tools to help digital publishers grow loyal audiences through insight and action.

Paid

Clicky

Monitor, analyze, and react to your traffic in real time

Paid; Paid from $9/mo

Contentsquare

An AI-driven analytics platform that captures full user journeys and surfaces actionable insights to improve engagement, conversions, and retention.

Free

A concise guide comparing behavior-analytics platforms — highlighting Crazy Egg, Mouseflow, and Glassbox — for heatmaps, session replay, and conversion optimization.

Paid; Paid from $29/mo

Crazy Egg provides tools to visualize user behavior on your website through heatmaps, recordings, and surveys.

Paid; Paid from $99/mo

CUX App

Converts visitor interactions into measurable metrics and detects behavior patterns across the customer journey to deliver immediate, actionable insights.

Custom

Databox

Connect your data from any tool and track it from any device, build and share reports, monitor trends, and discover insights.

Free

Fathom

Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data.

Paid; Paid from $15/mo

Fullres

An integrated suite that helps creators measure traffic, monitor site performance, and run ad revenue tools while prioritizing visitor privacy.

Free

FullSession

A hands-on comparison of five product and behavior analytics platforms that emphasizes FullSession’s session replays, heatmaps, funnels, error tracking, and pricing.

Free

Ghostery

A browser privacy suite that blocks trackers and intrusive ads, provides an ad-free private search, and publishes tracker intelligence for researchers and users.

Free

GoatCounter

A privacy-first, lightweight platform for collecting useful site metrics without recording personal identifiers.

Custom

Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

Paid; Paid from $10/mo

Google Trends

Explore what the world is searching.

Free

GoSquared

GoSquared offers intuitive, accurate, and privacy-focused web analytics.

Paid; Paid from £9/mo

Heap

Heap is a digital insights platform that provides comprehensive visibility into user behavior on websites.

Free

Heatmap

A revenue-focused on-site analytics platform that attributes monetary value to clicks, scrolls and recordings so eCommerce teams can prioritize changes that actually increase income.

Free

Hotjar

Use Heatmaps, Recordings, Surveys & Feedback To Empathize With & Understand Your Customers

Free

Inspectlet

Watch individual visitor behavior on your site with session recordings.

Iubenda

A concise guide that summarizes seven privacy-first web analytics options suited for sites seeking stronger data protection and EU compliance.

Free

Kissmetrics

A customer analytics platform that connects individual user behavior across web and mobile to help teams optimize funnels, reduce churn, and grow revenue.

Custom

LiveSession

A product analytics platform that combines session replay, event tracking, and developer tools to quickly surface qualitative and quantitative user insights.

Free

Matomo

A powerful web analytics platform that gives you 100% data ownership.

Paid; Paid from €1790/ye

Metrika

A Yandex web analytics domain presenting a SmartCaptcha interstitial to block automated requests and validate visitors.

Custom

MonsterInsights

A WordPress plugin that integrates Google Analytics into your site and surfaces key reports, conversion tracking, and privacy-friendly settings directly in the admin dashboard.

Custom

Mouseflow

Behavioral analytics platform that records real user interactions—session replays, heatmaps, funnels and surveys—to reveal friction and help increase conversions.

Custom

Octoboard for Agencies

Save time and impress clients with PPC, SEO and social marketing analytics.

Paid; Paid from $49/mo

Pirsch

A privacy-first, lightweight analytics platform hosted in Germany that offers cookie-free tracking, an open-source core, and simple integrations for websites and apps.

Paid; Paid from $6/mo

Plausible

A lightweight, privacy-first web metrics platform that delivers essential site analytics on a single, easy-to-read dashboard without tracking personal data.

Paid; Paid from $9/mo

Putler

A centralized platform that consolidates and cleans sales, orders, customer and product data from multiple stores and payment gateways to deliver actionable business insights and forecasting.

Paid; Paid from $20/mo

Quantum Metric

A real-time platform that captures user interactions, surfaces friction with AI, and quantifies opportunities to improve conversions and product experiences.

Paid

Report

A cloud reporting dashboard that centralizes marketing and analytics data into unified visualizations for teams to track performance.

Custom

RudderStack

A platform that captures customer event streams in real time, centralizes them in your own data store, builds unified customer profiles, and forwards identity-resolved data to downstream tools for activation.

Free

Short

A link management platform that creates branded short links with custom domains, provides real-time click analytics, QR codes, and API access with a free tier.

Free

Simple analytics

The privacy-first Google Analytics alternative. No cookies. No personal data.

Paid; Paid from $15/mo

Snowplow

A platform that captures, validates, enriches, and streams event-level behavioral data into cloud platforms to power analytics, personalization, and AI-driven activations in real time.

Statcounter

Statcounter is a web analytics service that provides insights into website traffic and visitor behavior.

Free

tableau

Tableau helps anyone see and understand their data through intuitive visualizations.

Paid; Paid from $15/mo

Tapatalk

Tapatalk is the world's leading mobile platform for building great communities online.

Paid; Paid from $0.99/mo

TelemetryDeck

A privacy-first, cookieless analytics platform for web and mobile that offers customizable dashboards, visual queries, and a free tier for low-volume projects.

Free

Tiny.cc

A link management service that converts long URLs into compact, trackable redirects with QR codes and custom domain support.

Paid; Paid from $5/mo

Trymata

Trymata offers an easy way to conduct website usability tests across various devices to gain real user experience insights.

Paid

Twipla

A privacy-first, cookieless website analytics platform that combines session-level behavioral tools (recordings, heatmaps, funnels) with built-in visitor feedback to deliver deeper conversion and UX insights.

Free

Umami

A lightweight, open-source, privacy-first web analytics platform that provides simple tracking and clear dashboards without intrusive user profiling.

Custom

Usermaven

A privacy-first, AI-driven analytics platform that unifies web and product data to provide real-time, actionable insights and multi-touch attribution.

Paid; Paid from $84/mo

wufoo

Wufoo's online form builder allows users to create custom forms quickly and easily.

Free

Yeoman

Yeoman helps you to kickstart new projects, prescribing best practices and tools to help you stay productive.

Free

Not all tools offer the same features. If you're looking for a particular feature, most tools offer a free trial that you can run to see if they're a good fit.

If you're not entirely sure what you're looking for, it might be a good idea to browse through all the tools listed under the Analytics page.

The Postmake directory also contains tools that are generally categorized under the same category as FullStory.

adobe analytics

An enterprise analytics platform that centralizes behavioral data from web, mobile, and product channels to deliver cross-channel customer journey insights in near real time.

Paid

Amplitude

A digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue.

Free

Google Analytics is a powerful tool for tracking and analyzing website traffic.

Custom

App Center

A cloud platform that automates builds, tests, distribution and telemetry collection for mobile and cross-platform applications.

Custom

AppDynamics

AppDynamics provides comprehensive monitoring solutions for applications across various environments.

Free

AppOptics

A SaaS platform offering full‑stack monitoring and actionable insights to help DevOps, IT Ops, and Cloud Ops detect, diagnose, and resolve performance issues across cloud, hybrid, and on‑prem environments.

Paid; Paid from $7/mo

Apptimize

Apptimize is a leading platform for mobile A/B testing and release management, designed to enhance product team efficiency.

Custom

Bloomberg

A professional platform delivering real-time market data, news and advanced analytics to finance and investment teams worldwide.

Custom

Branch

A platform that connects paid, owned, and organic channels using deep links and accurate attribution to increase conversions, retention, and campaign ROI.

Custom

Capturly

A behavior-focused analytics platform that captures visitor interactions, visualizes click and scroll patterns, and maps conversion paths to help improve site performance.

Free

Chartbeat

Chartbeat provides analytics and intelligent growth tools to help digital publishers grow loyal audiences through insight and action.

Paid

Chartbrew

A concise blog post that compares Chartbrew with Chartio, summarizing integration support, visualization workflows, and migration considerations for teams.

Custom

ChartMogul

A real-time subscription metrics platform that combines analytics, forecasting, and benchmarking to help SaaS teams monitor performance and drive growth.

Free

ClickHouse

A high-performance, open-source columnar OLAP database that runs real-time analytical SQL queries with millisecond response times.

Paid; Paid from

Clicky

Monitor, analyze, and react to your traffic in real time

Paid; Paid from $9/mo

Contentsquare

An AI-driven analytics platform that captures full user journeys and surfaces actionable insights to improve engagement, conversions, and retention.

Free

Countly

The best analytics platform to understand and enhance customer journeys in web, desktop and mobile applications.

Free

A concise guide comparing behavior-analytics platforms — highlighting Crazy Egg, Mouseflow, and Glassbox — for heatmaps, session replay, and conversion optimization.

Paid; Paid from $29/mo

Crazy Egg provides tools to visualize user behavior on your website through heatmaps, recordings, and surveys.

Paid; Paid from $99/mo

CUX App

Converts visitor interactions into measurable metrics and detects behavior patterns across the customer journey to deliver immediate, actionable insights.

Custom

Databox

Connect your data from any tool and track it from any device, build and share reports, monitor trends, and discover insights.

Free

Datadog

A unified observability and security platform that gives engineering and operations teams end-to-end visibility across infrastructure, applications, logs, and AI workloads at scale.

Free

Domo

Domo provides a cloud-native business intelligence and app platform that surfaces interactive data insights directly inside applications and workflows through configurable dashboards and real-time data pipelines.

Paid

Fathom

Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data.

Paid; Paid from $15/mo

Flurry

A professional-grade, free analytics service for iOS and Android apps that helps teams measure installs, sessions, funnels, crashes and user behavior.

Free

Fullres

An integrated suite that helps creators measure traffic, monitor site performance, and run ad revenue tools while prioritizing visitor privacy.

Free

FullSession

A hands-on comparison of five product and behavior analytics platforms that emphasizes FullSession’s session replays, heatmaps, funnels, error tracking, and pricing.

Free

FusionCharts

A commercial charting and mapping library for building interactive, responsive data visualizations across web and mobile frameworks.

Custom

Get dbt

A platform that helps data teams produce reliable, governed data products to accelerate analytics and AI outcomes.

Free

Ghostery

A browser privacy suite that blocks trackers and intrusive ads, provides an ad-free private search, and publishes tracker intelligence for researchers and users.

Free

Glassbox

A platform that captures and analyzes user sessions across web and native mobile to uncover friction, boost conversions, and support security and compliance efforts.

Paid

GoatCounter

A privacy-first, lightweight platform for collecting useful site metrics without recording personal identifiers.

Custom

Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

Paid; Paid from $10/mo

Google Trends

Explore what the world is searching.

Free

GoSquared

GoSquared offers intuitive, accurate, and privacy-focused web analytics.

Paid; Paid from £9/mo

Grafana

Operational dashboards for your data here, there, or anywhere.

Free

Grow

A no-code platform that connects dozens of data sources, automates data pipelines, and delivers interactive dashboards to help teams surface actionable insights quickly.

Paid

Heap

Heap is a digital insights platform that provides comprehensive visibility into user behavior on websites.

Free

Heatmap

A revenue-focused on-site analytics platform that attributes monetary value to clicks, scrolls and recordings so eCommerce teams can prioritize changes that actually increase income.

Free

Helical Insight

An open-source, API-driven business intelligence platform that provides self-service reporting, advanced visualizations, embedding and automation for enterprise analytics.

Custom

Holistics

A Holistics blog post outlines why a popular open-source BI tool can struggle at scale and reviews ten alternative platforms for teams needing stronger governance, versioning, and embedded analytics.

Free

Hotjar

Use Heatmaps, Recordings, Surveys & Feedback To Empathize With & Understand Your Customers

Free

InfluxData

An open-source, high-performance time series engine designed for extremely fast ingest and low-latency recent-data queries at scale.

Custom

Inspectlet

Watch individual visitor behavior on your site with session recordings.

Instabug

Instabug empowers mobile teams to monitor, prioritize, and debug performance and stability issues throughout the app development lifecycle.

Free

Instana

AI-driven platform that automates full-stack monitoring and reduces mean time to resolution for cloud-native applications.

Custom

Integrate

A low-code, cloud-native platform for building, replicating, and operationalizing ETL/ELT, CDC, reverse ETL and API pipelines to keep analytics and operational systems synchronized.

Free

Integrate.io

A comparative guide that evaluates leading data replication and integration platforms — their architectures, costs, real-time capabilities, and recommended use cases to help teams pick the right solution.

Free

Iubenda

A concise guide that summarizes seven privacy-first web analytics options suited for sites seeking stronger data protection and EU compliance.

Free

June

A SaaS analytics platform that auto-generates company-focused reports to reveal how organizations use your software.

Keen

Event Streaming API for developers, built on Apache Kafka®, Storm®, and Cassandra®.

Free

Kissmetrics

A customer analytics platform that connects individual user behavior across web and mobile to help teams optimize funnels, reduce churn, and grow revenue.

Custom

Kobiton

Cloud-hosted service that enables teams to run manual and automated QA on real smartphones and tablets, speeding app delivery while improving coverage and quality.

Custom

Kubit

A warehouse-native analytics platform that lets teams analyze user behavior, funnels, and feature engagement directly in their cloud data warehouse without moving data.

Lansweeper

A platform that discovers, inventories, and analyzes IT, OT, and IoT devices to create a single, trusted source of asset data for operations, security, and cost optimization.

Custom

Lightdash

An open-source, AI-first BI platform that connects to dbt to centralize metrics, provide governed semantic layers, and deliver fast, trustworthy insights via natural language and custom agents.

Paid from

LiveSession

A product analytics platform that combines session replay, event tracking, and developer tools to quickly surface qualitative and quantitative user insights.

Free

mezmo

Mezmo is a cloud-based telemetry data pipeline that enables application owners to enrich, control, and correlate critical business data across domains.

Free

Loggly

Loggly offers powerful log analysis and management solutions in the cloud, trusted by many Fortune 500 companies.

Free

LogRocket

LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

Free

Looker

A cloud-native analytics platform that lets organizations model, govern, and deliver interactive data experiences and embedded reports across tools and applications.

Free

Matomo

A powerful web analytics platform that gives you 100% data ownership.

Paid; Paid from €1790/ye

Metabase

A developer-friendly platform that lets teams connect to databases, build interactive dashboards, and expose insights to users inside their apps.

Free

Metrika

A Yandex web analytics domain presenting a SmartCaptcha interstitial to block automated requests and validate visitors.

Custom

Microsoft Power BI

A unified business-intelligence platform that turns diverse datasets into interactive reports and dashboards which can be embedded across Microsoft applications.

Free

Mixpanel

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

Free

MonsterInsights

A WordPress plugin that integrates Google Analytics into your site and surfaces key reports, conversion tracking, and privacy-friendly settings directly in the admin dashboard.

Custom

Mouseflow

Behavioral analytics platform that records real user interactions—session replays, heatmaps, funnels and surveys—to reveal friction and help increase conversions.

Custom

New Relic

Monitor, debug, and improve your entire stack.

Free

Ninite

Ninite is the easiest and fastest way to install or update multiple applications at once.

Paid; Paid from $35/mo

Octoboard for Agencies

Save time and impress clients with PPC, SEO and social marketing analytics.

Paid; Paid from $49/mo

OpenReplay

An open-source platform that records and analyzes user interactions with on-premise deployment options to retain full control over data.

Free

OpenReplay Docs

Step-by-step guides to install and run an open-source session replay platform across major cloud providers and self-hosted environments.

Panoply

A no-code service that syncs and centralizes business data so teams can analyze it quickly with built-in tools or external BI.

Free

Pendo

A no-code solution that reveals user behavior across web, mobile, and SaaS apps and delivers analytics, in-app guidance, feedback, and AI-driven recommendations to improve adoption and retention.

Free

Pirsch

A privacy-first, lightweight analytics platform hosted in Germany that offers cookie-free tracking, an open-source core, and simple integrations for websites and apps.

Paid; Paid from $6/mo

Plausible

A lightweight, privacy-first web metrics platform that delivers essential site analytics on a single, easy-to-read dashboard without tracking personal data.

Paid; Paid from $9/mo

PostHog

An integrated product analytics and customer data platform that combines session replay, feature flags, experimentation, and a built-in data warehouse to help engineering teams analyze and ship better products faster.

Free

posthog app

An open-source analytics and product-insights platform designed to capture user behavior, session replays, and experiment results while allowing teams to host data on their own infrastructure.

Custom

Power BI

A Microsoft cloud platform for visual data exploration, interactive reporting, and dashboard-driven business insights.

Custom

Putler

A centralized platform that consolidates and cleans sales, orders, customer and product data from multiple stores and payment gateways to deliver actionable business insights and forecasting.

Paid; Paid from $20/mo

Qrvey

A turnkey, multi-tenant analytics platform that provides fully embeddable visualizations, AI-driven insights, and workflow automation tailored for SaaS products.

Paid

Quantum Metric

A real-time platform that captures user interactions, surfaces friction with AI, and quantifies opportunities to improve conversions and product experiences.

Paid

Redash

A query-first data visualization platform that connects to many databases, builds interactive dashboards, and makes insights easy to share across teams.

Custom

Report

A cloud reporting dashboard that centralizes marketing and analytics data into unified visualizations for teams to track performance.

Custom

Free

A link management platform that creates branded short links with custom domains, provides real-time click analytics, QR codes, and API access with a free tier.

Free

Simple analytics

The privacy-first Google Analytics alternative. No cookies. No personal data.

Paid; Paid from $15/mo

Smartlook

A cross-platform analytics solution that captures session recordings, heatmaps, events and crash data to help teams find usability issues and improve conversion paths.

Free

Snowplow

A platform that captures, validates, enriches, and streams event-level behavioral data into cloud platforms to power analytics, personalization, and AI-driven activations in real time.